SEPHORA Fragrance

Fragrance has always been one of my favorite and most rewarding categories to work on at Sephora. Over the years, I’ve contributed to a wide range of fragrance projects spanning print, digital, and social, each one an opportunity to evolve the storytelling and visual approach.

My work includes designing in-store print pieces and direct mailers that connect clients to new launches and exclusive scents. Each campaign brought new creative challenges, from refreshing layouts and navigation to reimagining templates for stronger engagement.

As paid and organic media continue to evolve, I’ve also focused on strengthening the performance of fragrance assets across social platforms, refining motion, messaging, sound and visual structure to make every placement feel elevated and on brand.