SEPHORA Holiday 2022

For Sephora’s 2022 holiday campaign, I designed 3D retail installations for the brand’s New York City flagships in Times Square and SoHo. The concept brought the Give Something Beautiful campaign to life, translating CGI–created woven holiday cues into immersive, gift-inspired environments that transformed key in-store spaces.

I collaborated closely with external visual merch & production teams to evolve the 2D campaign into large-scale, dimensional displays. My work included developing spatial layouts, color direction, and structure mockups for custom installations and product displays, all executed within budget while maintaining a cohesive and festive brand experience across every touchpoint. A project and achievement I will never forget.

NYC SoHo Storefront 2022